Customer Satisfaction and Loyalty in Higher Education - A Case Study over a Five-Year Academic Experience.
Petr SvobodaJán CernýPublished in: KDIR/KMIS (2013)
Keyphrases
- customer satisfaction
- higher education
- corporate training
- service quality
- faculty members
- online shopping
- online learning
- distance learning
- learning technologies
- e learning
- hong kong
- blended learning
- learning management systems
- mobile learning
- user satisfaction
- open university
- marketing strategies
- learning in higher education
- tertiary education
- real time
- information quality
- networked learning
- educational process
- educational contexts
- computer mediated
- electronic commerce
- service providers
- case study