Switching Costs, Satisfaction, Loyalty and Willingness to Pay for Office Productivity Software.

Mark J. Keith Raghu Santanam Rajiv K. Sinha

Published in: HICSS (2010)

Keyphrases

switching costs
software vendors
software development
customer satisfaction
prior studies
individual level
network effects
service quality
user satisfaction
software developers
user interface
product quality
online services
computer systems
information systems
end users
case study