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Giving Customers Exactly What They Want: A Networked Perspective of IT-Enabled Mass Personalization.
Yat Sze Evelyn Ng
Barney Tan
Yuan Sun
Felix Ter Chian Tan
Published in:
ICIS (2017)
Keyphrases
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customer satisfaction
viewpoint
service providers
product recommendation
multimedia
user preferences
customer behavior
customer retention
genetic algorithm
context aware
customer service
dynamic adaptation
potential customers