Markov chain to analyze web usability of a university website using eye tracking data.
Gianpaolo ZammarchiLuca FrigauFrancesco MolaPublished in: Stat. Anal. Data Min. (2021)
Keyphrases
- markov chain
- website
- web usability
- eye tracking data
- eye tracking
- steady state
- visual analysis
- transition probabilities
- markov model
- monte carlo
- stationary distribution
- eye movements
- web pages
- state space
- monte carlo simulation
- monte carlo method
- random walk
- transition matrix
- saliency map
- visual attention
- machine learning
- visual search
- natural images