Emotional modeling of the green purchase intention improvement using the viral marketing in the social networks.
Yaser SobhanifardGhodrat Allah BalighiPublished in: Soc. Netw. Anal. Min. (2018)
Keyphrases
- viral marketing
- social networks
- influence maximization
- online social networks
- information diffusion
- diffusion models
- social network analysis
- influence propagation
- social relationships
- social influence
- social media
- network structure
- online shopping
- link prediction
- virtual communities
- information flow
- product quality
- diffusion model
- social networking
- greedy algorithm