On Providing One-to-One Marketing with Customers' Privacy in Stationary Retail.
Jens StrükerRafael AccorsiGünter MüllerPublished in: CEC/EEE (2008)
Keyphrases
- customer behavior
- marketing strategies
- customer relationship management
- customer service
- direct marketing
- information disclosure
- non stationary
- potential customers
- customer segmentation
- consumer behavior
- database marketing
- purchasing behavior
- customer data
- website
- privacy preserving
- customer satisfaction
- customer retention
- privacy concerns
- point of sale
- long term
- financial services
- privacy preservation
- customer base
- personal information
- marketing campaigns
- historical data
- customer support
- sensitive information
- behavior patterns
- statistical databases
- data mining applications
- commercial banks
- privacy preserving data mining
- data mining