Improving conversion rate prediction via self-supervised pre-training in online advertising.

Alex Shtoff Yohay Kaplan Ariel Raviv

Published in: BigData (2023)

Keyphrases

online advertising
user behavior
prediction model
prediction accuracy
user experience
advertising campaigns
long tail
supervised learning
display advertising
radial basis function network
sponsored search
online learning
training set
training process
prediction error
learning to rank
internet advertising