Culture and brand communications in social media: an exploratory analysis of Japanese and US brands.
Adam AcarDaiki TakamuraKaho SakamotoAi NishimutaPublished in: Int. J. Web Based Communities (2013)
Keyphrases
- brand image
- social media
- social media streams
- communication systems
- social networks
- user generated content
- social media platforms
- social networking
- social interaction
- social media sites
- social media data
- communication networks
- multiple access
- japanese language
- website
- group communication
- native speakers
- big data
- social media content
- social network analysis
- machine learning
- online communities
- e learning