The Importance of Online Transaction Textual Labels for Making a Purchasing Decision - An Experimental Study of Consumers' Brainwaves.
Pei-Hsuan HsiehPublished in: HCI (5) (2018)
Keyphrases
- online retailers
- decision making
- comparison shopping
- online shopping
- database
- purchasing behavior
- shopping behavior
- online learning
- grocery shopping
- decision makers
- training data
- multimedia
- decision rules
- online markets
- keywords
- pairwise
- natural language
- metadata
- online shoppers
- online consumer
- online advertising
- competitive advantage
- decision problems
- class labels
- training examples
- semi supervised