Research on the Integration of Marketing Management and Big Data Technology.
Dian JiaPublished in: CSIA (2019)
Keyphrases
- big data
- data processing
- data driven decision making
- data management
- business analytics
- social media
- computing technologies
- predictive modeling
- cloud computing
- data analysis
- enterprise wide
- digital data
- customer relationship management
- data mining technology
- data intensive
- big data analytics
- business intelligence
- high volume
- decision making
- data integration
- information systems
- data visualization
- unstructured data
- management information systems
- management system
- data mining
- data science
- massive data
- knowledge discovery
- vast amounts of data
- databases
- information management
- social computing
- case study
- massive datasets
- health informatics
- data intensive computing
- knowledge management
- decision support
- business processes