What Aspects of Mobile Ads Do Users Care About? An Empirical Study of Mobile In-app Ad Reviews.
Jiaping GuiMeiyappan NagappanWilliam G. J. HalfondPublished in: CoRR (2017)
Keyphrases
- mobile applications
- mobile devices
- mobile phone
- mobile services
- mobile terminals
- mobile apps
- smart phones
- mobile web
- context aware
- value added services
- mobile computing
- mobile computing environment
- targeted advertising
- m learning
- server logs
- wireless devices
- mobile learning
- mobile environments
- mobile users
- mobile networks
- user experience
- wireless technologies
- long term
- mobile search
- user interface
- web pages
- user groups
- health care
- internet services
- user interaction
- small screen
- end users
- mobile technologies
- recommender systems