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The impact of context on display ad effectiveness: Automatic attitude activation and applicability.

Shiu-li Huang
Published in: Electron. Commer. Res. Appl. (2014)
Keyphrases
  • context sensitive
  • knowledge retrieval
  • real world
  • real time
  • information retrieval
  • data analysis
  • context aware
  • contextual information
  • semi automatic
  • eye tracking
  • factors that influence