Assessing Customer Perceptions of Website Service Quality in Digital Marketing Environments.
Yi-Shun WangTzung-I TangPublished in: J. Organ. End User Comput. (2003)
Keyphrases
- service quality
- website
- customer satisfaction
- customer loyalty
- potential customers
- marketing strategies
- customer support
- website design
- electronic commerce
- call center
- customer relationship management
- customer service
- online shopping
- competitive environment
- customer requirements
- competitive advantage
- service providers
- customer data
- consumer behavior
- direct marketing
- user satisfaction
- internet marketing
- quality of service
- information quality
- internet shopping
- information systems
- customer behavior
- web pages
- marketing campaigns
- job satisfaction
- attitudes toward
- purchase behavior
- real time
- incident management
- database marketing
- online stores
- web services