A Conceptual Stages of Growth Model for Managing an Organization's Social Media Business Profile (SMBP).
Aidan Maurice DuanePhilip O'ReillyPublished in: ICIS (2012)
Keyphrases
- growth model
- social media
- change management
- enterprise wide
- business environment
- information systems
- big data
- knowledge management
- business processes
- mission critical
- business partners
- systems development
- crisis management
- business intelligence
- business process
- business goals
- human resource management
- information processing
- social media platforms
- information technology infrastructure
- online marketing
- systems analysts
- computer vision