Consumer Privacy Being Raided and Invaded - The Negative Side of Mobile Advertising.
Monika MitalPublished in: ICEIS (5) (2010)
Keyphrases
- mobile advertising
- internet advertising
- positive and negative
- privacy preserving data mining
- privacy aware
- data mining
- security issues
- personal information
- privacy preserving
- hong kong
- private information
- privacy protection
- electronic commerce
- location privacy
- privacy enhancing
- private data
- online advertising
- sensitive information
- statistical databases
- privacy issues
- differential privacy
- privacy preservation
- security risks
- user privacy
- electronic payment
- user interface