The Practice of Total Quality Management and Sustainable Competitive Advantage: Perspectives from Commercial Banks in Nigeria.
Hilary Obioma IbegbulemPublished in: Webology (2021)
Keyphrases
- competitive advantage
- commercial banks
- total quality management
- marketing strategies
- financial services
- business processes
- knowledge management
- service quality
- risk management
- credit risk
- customer relationship management
- information systems
- management system
- retail banking
- real world
- systems development
- credit card
- real time
- customer satisfaction
- human capital