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Keyword Optimization in Sponsored Search Advertising: A Multilevel Computational Framework.
Yanwu Yang
Bernard J. Jansen
Yinghui Yang
Xunhua Guo
Daniel Zeng
Published in:
IEEE Intell. Syst. (2019)
Keyphrases
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computational framework
sponsored search advertising
purchase behavior
computational model
internet search engines
search advertising
auction mechanisms
cooperative
budget constraints
search engine
social networks
keywords
evolutionary algorithm
multi dimensional