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Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms.
Soumyakanti Chakraborty
Sumanta Basu
Saibal Ray
Megha Sharma
Published in:
Eur. J. Oper. Res. (2021)
Keyphrases
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revenue management
single product
video sharing
display advertising
online advertising
contextual advertising
online video
youtube videos
optimal solution
expert systems
closed form
user generated
asymptotically optimal