The Moderation Effect of Supply Chain Information Technology Capabilities on the Relationship between Customer Relationship Management with Organizational Performance of Thai Restaurants and Hotels.
Kittisak JermsittiparsertPublished in: IC4E (2020)
Keyphrases
- supply chain
- customer relationship management
- information technology
- competitive advantage
- resource based view
- knowledge management
- supply chain management
- business activities
- information systems
- relationship management
- decision making
- global economy
- bullwhip effect
- service level
- lead time
- business processes
- data mining applications
- data mining
- call center
- quantity discount
- inter organizational
- knowledge sharing
- data mining technology
- rfid technology
- revenue sharing
- preprocessing
- real time
- customer demand
- social capital
- natural language processing
- reinforcement learning