An Empirical Investigation On Search Engine Ad Disclosure.
Dirk LewandowskiFriederike KerkmannSandra RuemmeleSebastian SünklerPublished in: CoRR (2017)
Keyphrases
- search engine
- sponsored search
- web search engines
- web search
- information loss
- web pages
- statistical databases
- search queries
- information retrieval
- query logs
- keywords
- user queries
- click prediction
- search advertising
- data quality
- private information
- search result
- online advertising
- confidential information
- keyword search
- privacy preserving data publishing
- targeted advertising
- internet search engines
- neural network
- display advertising
- privacy concerns
- information access
- user behavior
- privacy preserving
- website