Mobile In-App Advertising for Tourism: A Case Study.
Tek Yong LimTeck Lun TanGeoffrey Emeka Jnr NwonwuPublished in: HCI (28) (2013)
Keyphrases
- mobile applications
- mobile advertising
- mobile devices
- mobile apps
- case study
- user experience
- context aware
- m learning
- mobile users
- mobile payment
- mobile phone
- android platform
- mobile environments
- mobile computing
- mobile networks
- mobile platform
- business models
- mobile technologies
- communication technologies
- website
- android application
- mobile platforms
- mobile commerce
- online advertising
- electronic commerce
- social networking
- mobile learning