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Age as differentiator in online advertising gaze patterns.

Tanya René BeeldersLuna Bergh
Published in: SAICSIT (2014)
Keyphrases
  • online advertising
  • user behavior
  • behavioral targeting
  • eye tracking
  • advertising campaigns
  • user experience
  • display advertising
  • data mining techniques
  • eye movements
  • visual search
  • eye gaze
  • sponsored search
  • long tail