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Cognitive Limitations of Older E-Commerce Customers in Product Comparison Tasks.
Klara Rydzewska
Justyna Pawlowska
Radoslaw Nielek
Adam Wierzbicki
Grzegorz Sedek
Published in:
INTERACT (3) (2021)
Keyphrases
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product information
customer preferences
product recommendation
online stores
customer base
consumer behavior
customer requirements
cognitive tasks
online retailers
market share
decision making
customer satisfaction
episodic memory
product search
skills needed
market segments