Can Retail Sales Volatility be Curbed Through Marketing Actions?
Mercedes Esteban-BravoJose M. Vidal-SanzGökhan YildirimPublished in: Mark. Sci. (2017)
Keyphrases
- customer behavior
- cross selling
- behavior patterns
- potential customers
- customer service
- historical data
- data mining
- website
- customer support
- decision making
- stock price
- social media
- customer data
- plan recognition
- reasoning about actions
- supply chain
- long term
- stock market
- radio frequency identification rfid
- customer segmentation
- decision theoretic
- situation calculus
- customer base
- information systems