An Empirical Study of the Impacts of Digital Marketing Contents on User Engagement in Social E-commerce Platform.
Ronglin HouFei WangZhen ZhuBingchen GuoJing ZhaoPublished in: WHICEB (2021)
Keyphrases
- user engagement
- social media
- consumer behavior
- user experience
- anecdotal evidence
- social networks
- electronic commerce
- data mining technology
- social interaction
- customer relationship management
- user satisfaction
- real time
- social web
- website
- databases
- cross selling
- purchasing behavior
- metadata
- social context
- knowledge sharing
- knowledge base
- web content
- digital content
- long term
- information technology
- viral marketing
- data mining
- multimedia