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Customer preferences in mobile game pricing: a service design based case study.

J. Tuomas HarviainenJukka OjasaloSomasundaram Nanda Kumar
Published in: Electron. Mark. (2018)
Keyphrases
  • case study
  • design process
  • customer preferences
  • mobile games
  • user interface
  • software development
  • optimal policy
  • decision problems
  • computer games