Research on Supermarket Marketing Data Analysis Based on Business Intelligence.
Zhao MeiMingjie LiPublished in: ICICT (2023)
Keyphrases
- business intelligence
- data analysis
- data mining
- predictive modeling
- business decisions
- decision making
- data warehousing
- data warehouse
- business intelligence systems
- business information
- microsoft sql server
- data processing
- decision support
- sql server
- knowledge discovery
- microsoft office
- predictive analytics
- big data
- case study
- end users
- business requirements
- social media
- data integration
- data mining applications
- customer relationship management
- database systems
- pattern discovery
- business users
- data mining techniques
- data sets
- business analytics
- activity monitoring
- database