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TAPS: a knowledge support system for marketing budget sizing, allocation and targeting in retail banking and other industries.

Madan G. SinghJean-Christophe Bennavail
Published in: SMC (1989)
Keyphrases
  • knowledge management
  • retail banking
  • expert systems
  • decision making
  • data mining techniques
  • commercial banks
  • information technology
  • life cycle
  • support systems