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Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods.

Sammar AbbasAlhamzah AlnoorSin Yin TehAbdullah Mohammed SadaaYousif Raad MuhsenKhai Wah KhawYuvaraj Ganesan
Published in: Electron. Commer. Res. Appl. (2023)
Keyphrases
  • social networks
  • decision making
  • multiple criteria decision making
  • knowledge discovery
  • virtual communities