An Exploratory Study on Consumers' Attention towards Social Media Advertising: An Electroencephalography Approach.

Hui-Chih Wang Hersen Doong

Published in: HICSS (2017)

Keyphrases

social media
consumer behavior
social networks
social connections
neural network
online consumer
search engine
online shopping
search advertising
data sets
decision making
case study
brain computer interface
eeg signals
online marketing
shopping behavior