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The super engagers of freemium gamified services: using multimethod approach to examine why highly interactive consumers become paying consumers.
Keshav Gupta
Yiran Su
Thilo Kunkel
Daniel Funk
Published in:
Internet Res. (2022)
Keyphrases
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highly interactive
user friendly
service offerings
internet usage
dynamic taxonomies
consumer behavior
product information
information goods
service oriented
computing environments
online shopping
e learning
end users
e government
information resources