Ad click prediction: a view from the trenches.
H. Brendan McMahanGary HoltDavid SculleyMichael YoungDietmar EbnerJulian GradyLan NieTodd PhillipsEugene DavydovDaniel GolovinSharat ChikkerurDan LiuMartin WattenbergArnar Mar HrafnkelssonTom BoulosJeremy KubicaPublished in: KDD (2013)