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Consumer response toward native advertising on social media: the roles of source type and content type.

Mikyoung KimDoori SongAhnlee Jang
Published in: Internet Res. (2021)
Keyphrases
  • social media
  • multimedia
  • electronic commerce
  • data sets
  • databases
  • neural network
  • learning environment
  • peer to peer
  • user generated content
  • targeted advertising