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Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com.

Yan BaiZhong YaoYi-Fan Dou
Published in: Int. J. Inf. Manag. (2015)
Keyphrases
  • purchase behavior
  • user interface
  • user interaction
  • user preferences
  • recommender systems
  • end users
  • user satisfaction
  • factors affecting
  • user behavior
  • factors that influence
  • factorial design