When should a retailer invest in brand advertising?

Nikolaos Pnevmatikos Baris Vardar Georges Zaccour

Published in: Eur. J. Oper. Res. (2018)

Keyphrases

supply chain
cost effective
online advertising
quantity discount
decision makers
targeted advertising
consumer behavior
mobile advertising
neural network
decision making
sponsored search
stochastic demand
search advertising
internet advertising