Mobile customer segmentation based on smartphone measurement.

Fadly Hamka Harry Bouwman Mark de Reuver Maarten Kroesen

Published in: Telematics Informatics (2014)

Keyphrases

customer segmentation
mobile devices
mobile applications
data mining methods
customer behavior
data mining
clustering analysis
association rule mining
smart phones
context aware
mobile phone
customer relationship management
anomaly detection
similarity measure
information systems
information retrieval
databases