Contingent Effect of Medium in Threshold-based Online Referral Programs on Users' Choice and Willingness to Participate.
Shouwang LuMenghao LiKanliang WangPublished in: AMCIS (2021)
Keyphrases
- internet users
- user interface
- online services
- social networking sites
- online learning
- rapid growth
- social media
- third party
- social awareness
- product reviews
- online resources
- information overload
- online video
- user experience
- collaborative filtering
- end users
- recommender systems
- digital libraries
- social networking services
- virtual communities
- online social
- advertising campaigns
- social influence
- user centric
- real time
- daily life
- user model
- information systems