Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability.
Patrick Y. K. ChauCandy K. Y. HoPublished in: J. Organ. Comput. Electron. Commer. (2008)
Keyphrases
- purchase decision
- information services
- online consumer
- network services
- information delivery
- online services
- internet advertising
- providing high quality
- lifecycle management
- world wide
- video on demand
- consumer trust
- service providers
- web services
- internet services
- electronic commerce
- recommender systems
- online stores
- network effects
- web technologies
- service oriented
- value added services
- personalized services
- internet shopping
- cloud services
- individual user
- social networks
- product information
- customer satisfaction
- internet users
- user model
- context aware
- website