Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement.
Saifeddin AlimamyWaqar NadeemPublished in: Inf. Technol. People (2022)
Keyphrases
- augmented reality
- real environment
- learning environment
- virtual objects
- markerless
- virtual reality
- mixed reality
- molecular structures
- real objects
- learning experience
- multi user
- promising experimental results demonstrate
- human computer interaction
- camera tracking
- live video
- real scenes
- head mounted display
- fiducial markers
- image processing
- computer generated images
- virtual environment
- tangible interaction
- computer graphics