Login / Signup
Inexperience and experience with online stores: the importance of TAM and trust.
David Gefen
Elena Karahanna
Detmar W. Straub
Published in:
IEEE Trans. Engineering Management (2003)
Keyphrases
</>
online stores
structural equation modeling
rich media
website
rapid growth
trust model
user satisfaction
perceived usefulness
discriminant analysis
user interaction
electronic commerce
statistically significant
partial least squares
cross sectional
structural model