Computational advertising: leveraging user interaction & contextual factors for improved ad relevance & targeting.
Kushal S. DavePublished in: WSDM (2012)
Keyphrases
- user interaction
- sponsored search
- computational advertising
- user behavior
- contextual factors
- online advertising
- user experience
- search behavior
- user feedback
- information retrieval
- user interface
- search engine
- user studies
- contextual information
- web usage mining
- database
- open problems
- web pages
- artificial intelligence