User Response in Ad Auctions: An MDP Formulation of Long-Term Revenue Optimization.
Yang CaiZhe FengChristopher LiawAranyak MehtaPublished in: CoRR (2023)
Keyphrases
- long term
- display advertising
- short term
- contextual advertising
- targeted advertising
- user interaction
- optimization algorithm
- optimization problems
- end users
- optimization procedure
- user interface
- budget constraints
- robust optimization
- user experience
- finite state
- markov decision processes
- sponsored search
- auction mechanisms
- resource allocation
- efficient optimization
- state space
- linear program
- multi attribute
- mathematical programming
- combinatorial auctions
- utility function
- collaborative filtering
- reinforcement learning
- information revelation