How Social Ties Influence Customers' Involvement and Online Purchase Intentions.
Liang MaXin ZhangXiaoyan DingGaoshan WangPublished in: J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
- social ties
- online retailers
- internet shopping
- online stores
- social interaction
- marketing strategies
- online learning communities
- customer loyalty
- online communities
- potential customers
- social networks
- social influence
- online forums
- online learning
- human mobility
- website
- online social networks
- product information
- social relationships
- behavioral intention
- customer satisfaction
- social networking sites
- link prediction
- random walk
- social media