Break the Trust Threshold: Customer Ratings and Trust Building on eBay Auctions.

Qing Chang Craig Van Slyke Seung-Hun Han

Published in: AMCIS (2006)

Keyphrases

reputation systems
online auctions
reputation mechanisms
electronic marketplaces
trust model
trust evaluation
electronic commerce
trust relationships
reputation models
trust management
data mining
collaborative filtering
virtual communities
mechanism design
product quality
online consumer