The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision.
Christy M. K. CheungMatthew K. O. LeeDimple R. ThadaniPublished in: WSKS (1) (2009)
Keyphrases
- purchase intention
- online shopping
- electronic word of mouth
- positive or negative
- online reviews
- positive and negative
- online retailers
- decision rules
- decision making
- online shoppers
- consumer behavior
- decision makers
- customer satisfaction
- online stores
- comparison shopping
- product quality
- internet shopping
- service quality
- attitudes toward
- electronic commerce
- website