Measuring Message Propagation and Social Influence on Twitter.com.
Shaozhi YeShyhtsun Felix WuPublished in: SocInfo (2010)
Keyphrases
- social influence
- social networks
- online social
- social relationships
- information propagation
- social interaction
- influence propagation
- social graph
- social media
- social psychology
- viral marketing
- online social networks
- network structure
- social relations
- online communities
- user preferences
- social networking
- information diffusion
- social network analysis
- short messages