How can the Web help build customer relationships?: An empirical study on e-tailing.

Fang Wang Milena M. Head

Published in: Inf. Manag. (2007)

Keyphrases

web applications
website
semantic web
electronic commerce
information sources
web pages
web mining
web data
end users
web documents
database
web content
web resources
web users
world wide
web scale
customer behavior
association rules
keywords
web technologies