The Influence of a Brand's Visual Content on Consumer Trust in Social Media Community Groups.
Lukas KarpenkaElze RudieneMangirdas MorkunasArtiom VolkovPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- visual content
- social media
- visual features
- visual information
- video retrieval
- image content
- image retrieval
- low level
- multimedia content
- consumer trust
- influence factors
- image collections
- multimedia data
- visual words
- spatial relationships
- social networks
- image representation
- key frames
- image database
- multimedia databases
- bag of words
- user generated content
- information retrieval systems
- co occurrence
- metadata
- information retrieval