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Social Media-Enabled Customer Co-Creation Experience Value: Conceptualisation and Measurement.
Hong Zhang
Patrick Y. K. Chau
Bin Wang
Xin (Robert) Luo
Published in:
Eur. J. Inf. Syst. (2023)
Keyphrases
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social media
social networks
electronic commerce
social networking
customer service
social media data
customer satisfaction
marketing strategies
information systems
steady state
user experience
social networking sites
learning curve
customer behavior
customer knowledge
retail banking