Understanding impulse purchase in Facebook commerce: does Big Five matter?

Lai-Ying Leong Noor Ismawati Jaafar Ainin Sulaiman

Published in: Internet Res. (2017)

Keyphrases

social media
electronic commerce
social networks
artificial intelligence
email
social networking
databases
neural network
genetic algorithm
image processing
multiscale
big data
online social networks
future development
social graphs
young adults